Brand, marketing and digital strategist
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I’ve been where you are. As an in-house marketer, small business or agency, you don’t need a full-time resource; you do need a brand and marketing partner who can hit the ground running and deliver results. That’s where I can help. With 18 years experience working with some of the UK and Australia’s best retail and e-commerce brands, I’ll develop tailored strategies and creative marketing solutions that make your brand impossible to walk, click or scroll past.
My Services
I work with brands and agencies across Australia and the UK to build their brand and marketing capabilities, both on and offline.
Brand, Marketing & Insights
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Research is a critical element of any marketing and brand strategy, but is often put on the back burner because it doesn’t offer immediate returns to the bottom line. I can create cost-effective consumer research for small to medium businesses including:
Research strategy developed in line with your brand objectives.
Surveys and interviews with your customer base and target audience.
Synthesised results which identify key insights and trends.
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Brands are created everyday, but how many actually stand the test of time? Work with me to build a brand that your customers will fall in love with over and over again. I can help with:
Building your brand from scratch, including values, mission and customer profiles
Refining your brand proposition
Refreshing your existing brand
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Whether it’s a product launch or getting on top of BAU, let’s get your brand seen, heard and converting! I can help create a marketing strategy that delivers on your brand objectives across all the channels your customers hang out.
Digital (email, website, social media and influencers)
Traditional media (TV, Radio, Print)
PR and communications
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You have a vision and the power to execute, but need assistance with a roadmap to achieve your goals. I’ll work with you to understand your unique requirements and deliver bespoke recommendations to get you there.
Digital & E-commerce
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Email and SMS are powerful channels to boost revenue and keep in touch with your customers. Working with platforms such as Klaviyo and Mailchimp, I can help you optimise your email & SMS flows, create customer segments and deliver data-led creative campaigns that generate sales and build your brand.
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Customers are landing on your website, but are they converting as well as you want them to? I can help you create an intuitive, seamless and brand-affirming user experience that keeps your customers engaged and most importantly, gets them to checkout!
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Drive customers to your website with optimised keywords and captivating content. I’ll help uncover the most impactful keywords for your business and create a comprehensive content strategy that draws in your target audience.
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I can help you with a social media strategy that is more than pretty pictures and funny videos. I’ll turn your social media accounts into brand hubs that engage with customers and drive action in line with your brand objectives.
Why Work With Me
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I understand your business
Marketing is just one element of your business and I understand the impact it has across the board. From commercial requirements to supply chain and customer service, my strategies will always take your unique business requirements into account.
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I'm obsessed with your customers
With degrees in public communications and psychology, my approach to marketing has your customer at its heart. I'm curious and analytical, seeking insights and data to fuel creative ideas, campaigns and communication strategies that speak directly to your target audience.
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I steer clear of vanity metrics
When we work together, we’ll achieve real results. I will spend time with you to understand the metrics that matter most to your business, and will never pull the wool over your eyes with metrics that don’t.
Brands I’ve Worked With
I’ve worked with some of Australia and the UK’s most recognisable brands as an in-house Head of Marketing and freelance marketing expert to deliver award-winning campaigns and result-driven strategies.
